Regular and customized QR codes definitely build a bridge between your online brand content and users on offline mobile platforms. A successful marketer must attract its targeted users to its brand’s web presence. Significantly, a growing number of users also tend to keep track of their favorites using their smart devices. This concludes that an effective marketing strategy must incorporate a way to bring in their customers with their brand presence, and customized QR codes can a great way to accomplish this and the following brands are already doing it:
Subway made an awesome QR code using their logo's graphic language in the QR pattern and placed it nice and central in the ad, after all you want people to scan your QR code. The QR looks like a real call for action, of course having the right landing page is important, most brands are still struggling adding the right landing page behind their QR codes, a landing page that engages the consumer is a must.
Vaseline made a QR code that first their brand perfectly, when you look at this pattern it's hard not to think of the famous petroleum jelly based cream. They really did their best to stand out from most Custom QR codes out there.
Ralph Lauren did then something again more classic, but still placed their logo in an interesting way, instead of having a central logo as most QR codes they thought beyond the dimension of the QR code and that's not something most brands do.
Luis Vuitton worked together with Japanese designer Takashi Murakami to create a custom QR code, it's an older project, but one of the first experiments with custom QR codes and the result is pretty cool, they definitely set the trend.
Starbucks kept it more classic, but in line with their brand identity, having their logo central still makes this QR code worth mentioning, this QR still looks much better than most classic QR codes out there.
In easy words, customized QR codes are step by step replacing the regular QR code as regular QR codes are always interrupting a nice poster design and don't look like something you want to scan, still having the right call for action with your QR code and a good looking engaging landing page is a must!