Ever since the smart devices became an essential part of our lives, QR codes have multiplied dramatically as an important part of each self-respecting service, business, product, or a company. And eventually they are now seen in most people’s business and visiting cards. Originally invented in Japan, visual QR codes are now emerging and expanding all around the world. QR codes also help us keep track of important information such as business details, its website, pictures, or even coupons or a special discount on which it was printed.
The question is- can QR codes actually help business marketers boost their sales? Well, a recent research has concluded that over 15 million people scanned 15 million QR codes over a course of one month alone and the ratio for most scanned codes was greater for those that add value to the code as discounts, coupons, or extensive information about a certain service or product.
Visual QR Codes
I have always tried to deal with things, products, and services that offer quick response, and QR code serves as the bridge between online and offline. Personally, I have always preferred products having QR codes where it is pretty simple to whip out my mobile device anywhere, scan it and get extensive information, make a purchase, keep track of coupons or discounts on the item etc – relieving me from the need to type or search the web.
People tend to go with modern variations, products, services, and looks. Those brands having smart packaging by visual QR codes tends to increase their sales as compared to those who don’t. There are currently two types of QR codes available in the market where brands can either integrate their image within the code or the QR code is designed with a special customized graphic. Luckily, we offer both types of QR codes and our free QR code generator is always up for everyone.
Why customized QR Code?
When using our website as your QR code generator; creating a visual QR code is as simple as creating a simple QR code. You can easily turn your brand logo, design, or image into a QR code resulting in more sales thus excessive customer engagement while still maintaining your brand identity.
For example, a company who sells commercial furniture wants to offer a 10% discount to all those businesses that started within last 2 months. A regular QR code can also be used for this, but people may not get an idea of what they will be availing by scanning the code. Using a customized QR code enhances the service design to speak for itself and your brand to make an impact among your customers.
In the end, I would like to conclude this post as a visual QR code is far better than a regular one. Practically, it is always screaming, “Scan me and get something in return”. Moreover, customized QR codes attract people more often than a regular black in white code. QR codes have become a mainstream tool to market your products, you get 80% more scan when you add a call for action like "scan" ,"see video".... under your QR code. In case of further queries or suggestions, feel free to comment down below.