Although, QR codes are being used all around the world from the past few years, they are considered much less of a joke in China. Much less! Also, China is considered as one of the major countries using QR codes excessively as a bridge between online and offline information. QR codes are used almost in every field of china, from installing apps from wall posters to museum signs. You just need to lift your phone and get rid reading long sturdy pamphlets and searching for the item on web.
QR codes in China
Here are some ways how Chinese people are using QR codes as their marketing strategy that might inspire you.
- Sharing Contact Info
Various bloggers, WeChat users, social workers use QR codes to share information within their profile. People have also started to place QR codes on their resume, CV and other documents. They use this code for someone else to scan or place over the web for public use.
- Offline Payments
It is similar to transfer money over internet to a friend; you can also pay a merchant offline using his customized QR code and a specified amount. These street vendors can design several QR codes for each product – enabling fast, quick, and easy payment method for their customers.
- Product Information and History
QR codes are also used to provide additional information and product history to customers on the side of packaging. Some marketers also let their customers to see previous product reviews for better customer engagement.
- Installing Applications
In China, you can also install third-party apps via QR code. Most QR readers are restricted to standalone apps but also in-browser; this allows them to install apps online. There are several tourist places in china where they represent QR codes to allow tourist install appropriate applications and services to keep track of their visit.
- Website Login
QR code can also be used to increase security by logging in to several sites using a customized QR code (after entering the password). Some financial accounts also use QR authentication, similar to scanning a website’s QR.
- Tracking Data
No matter if you’re a business owner, app manager, street vendor, or a social media marketer; QR codes can serve as a great marketing campaign. You can even track who scanned your QR code, when, where, and from which device. The advantages of using this approach are the low-cost, ease of use, and broad application opportunities to improve your business marketing. You can even track the location of the person who scanned your QR code and this information is updated the very second.
Consumers are becoming excessively open to scanning QR codes from everywhere. And now is the perfect time to include customized QR codes in your marketing strategy. They may not be the easiest tool in any marketing strategy but one of the most effective ones if used with a little rich technique to back them up. QR code have become mainstream in the US and world wide.
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