Today, surviving even a single day without mobile phone seems an impossible task for most of the people. With the advent use of mobile phones, developers have also derived new ways of commutating with the world through the one device they carry with them i.e. smartphones. A big step towards this direction is the use of visual QR codes all around the world. Incorporating tons of information from KFC buckets to plane tickets, QR codes have served as a major source of sharing information from various sources into smart devices. It has built a bridge between online and offline information and has also been helpful in turning out to be an effective marketing tool for businesses.
Despite their popularity, these famous QR codes have had a slow take off in Australia. Even 62% retailers didn’t even know about the QR codes until 2012. This slow take off was not an international occurrence as QR codes have been gaining popularity as Quick Response Codes in China from the Past couple of years. You will find these codes everywhere in China; from street vendors to major social media apps such as WeChat.
Popularity of QR codes in Australia
Those days are long gone when the majority of business marketers or brand owners didn’t know the real functioning of QR codes. Since then, ordinary and visual QR codes have been used in Australia for a number of purposes i.e. identification, security, marketing etc. Here we have compiled some major ways of how free visual QR code generators have been serving Australia with QR codes so far.
Anyone who has recently walked into retail stores in Australia might know how hot these QR codes have become these days. Australian shopper can always download apps while shopping and scan the code given by the retailer to pay for the item. Even Australia’s well-known bill payment service, let its customers pay dues just by scanning the code on the bill. Several banks and online stores have also attached QR codes on their products or mobile applications to let users make payments through mobile.
QR codes as Tourist Companion
Besides marketing, brand awareness, educating voters, QR codes are also being used as a source of tourist companion in Australia. People can visit the place and scan a QR code to learn more about the place. For instance, Whadjuk Trail Network on Noongar land uses visual QR codes as part of its trails. People can scan and enjoy Aboriginal stories and songs. And visitors can scan the QR code to learn more about the museum.
During the electorates in 2016, Greens NSW Candidate, Bill Cashman from Fowler added a campaign using QR codes. The purpose of this QR code campaign was to educate voters on how to vote their cards online. This campaign led to a dramatic increase in their popularity as the majority of people just wanted to give it a try.
Visual Campaigns at Airports
In 2013, oOh Media (a well-known advertising industry in Australia and New-Zealand), utilizing QR codes as part of their digital panels incorporated on Melbourne, Sidney, and Brisbane airports that let users listen to various movies and songs and download in an instant by scanning the QR code. This was the first time an advertising company enabled users to take control of the visual campaign with their smart devices.
Oceanwatch Utilized QR code to enhance credibility
In November 2014, Oceanwatch launched a loyalty program using QR codes where consumers can get the full information on any product including its pictures of how the product was manufactured and caught and the methods behind the fishing method. The QR code also tells information about the species, population statistics, and migration patterns along with its price.
The campaigns listed above clearly show that QR codes are now consistently used in Australia for retail, tourism, enhancing customer experience, and customer education. These uses of QR codes also ensure the consumers to be highly-educated of modern technology. Are you looking for a brand new customized QR code for your business? Visit QRZebra and avail all this in just a few clicks. In case of further questions, feel free to contact us.