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Popularity of QR codes in the United Kingdom: How they serve as a game changer in marketing

When QR codes first started to appear in the market in the year 2011-2012, the use of internet and mobile phone were comparatively low as compared to the current situation. Still, these codes were scanned 3.3 million times back then. If we compare the figures, Smartphone penetration reached to 76.6% from 44% in 2011, and internet usage also increased to 42.77% from 32% in 2013. It means that companies utilizing QR codes as a marketing tool are at a great benefit and one step ahead of their competition. And most successful business marketers in the UK understand this prospect and have already using QR codes to increase customer engagement.

Jameson QR code -QR codes in the UK

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There are certain examples of how these codes are being utilized in today’s industries and government bodies. Some of them are as follows

  • To make payments of consumer energy bills
  • To engage donors for charity and make their journey quick and easy
  • To engage audience in social media marketing campaigns
  • To enhance in-store conversion rate
  • To assist people with location using QR codes’ integrated trails

Overall Thoughts

Brand marketers and industry analysis show that as QR codes become more effective, pervasive, and quick, consumers can be helped with their functionality in almost every field of life. If you’re already looking forward to creating a QR code for yourself, QRZebra.com is the best option. In case of further questions, feel free to contact us.

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