Email Marketing Vs QR Codes: Improve Your Email Marketing Campaigns by Use of QR Codes
QR codes have covered a long journey. From simple black and white squares to attractive designs with a logo or picture, they’ve become an important part of traditional and digital marketing campaigns. You encounter QR codes in your daily lives but end up scanning a few of them that you find appealing.
Another effective direct marketing is email marketing. It is said that personalized emails can drive a lot of traffic to your website or landing page – increasing your ROI and conversion rate to much extent. So, how we can use QR codes and email marketing together to engage more users and generate more sales.
Moreover, Worldwide Business Research and Emarsys say that about 81% of the small-medium businesses are still using emails as their primary marketing comparing to engage users into some sort of deals.
How to Improve Email address Lists Using QR Codes?
Today, marketers are adding QR codes to almost all kind of marketing campaigns. You’ll find QR codes on posters, menu, visiting cards, business cards, local magazines, newspapers, landing pages, websites, social media apps, and other digital media platforms. We also know that compiling an email of your targeted audience is a lot difficult than creating a general email list.
Note that only emails of your targeted audience can help you generate more sales, the rest will just be in vain. In simple words, sending 100 emails to people who might be interested in your business is a lot better than sending 10,000 emails to random people.
Thus, follow this step-by-step guide and learn more about improving your email lists using QR codes:
#1 Create a QR Code
The very first step of integrating QR codes with your email marketing campaign is to create a QR code. Here is how you can create a QR code using a free QR code generator with logo:
- Go to QRzebra
- Enter the URL of the landing page you’d want to redirect people.
- The landing page can be your custom website page or like a Google form that asks people their first name, last name, email address, and whatever you like. It basically works as a sign-up form to avail a program, service, or offer.
- Click “Generate QR Code”
- Customize your QR code by changing colors, eyes, patterns, and even add your company logo to make it look professional.
- Download it any appropriate format.
After you’re done downloading your customized QR code, you can use it on your marketing materials to keep track of your targeted audience’s email lists. You’ll start receiving the email address of people scanning the code on your website, business posters, business cards, menu, and your local ad in local newspaper/magazine. Sounds good?
#2 Most People Do Not Fill the Form – Why?
Nobody likes to do anything without getting something in return. Following the above steps, you’re probably getting some response but most of the people are just ignoring the form. Well, that’s called user intent.
To improve your email lists, make sure to offer something in return when asking for user’s information. For instance, offering a 10% discount discounted coupon, or entry in your annual lucky draw through email should work. Every person reading the offer on the marketing material would be more than happy to fill in the form.
In a nutshell, adding call-to-action keywords like “Avail Discount Now”, “Enter in the Lucky Draw”, or “Be Our Lucky Customer” will definitely yield you profitable results.
Using QR Codes in Your Emails
As discussed earlier, the modern QR code generator with logo tools have revolutionized how QR codes look. They’re more appealing, attractive, customizable, and can also help you keep track of user’s activity i.e. a number of scans, location, time/date of the scan, and device type of the user.
It helps in creating a personalized marketing campaign directed towards a specific type of audience. For instance, one can create two different marketing offers for the audience living in New York & Atlanta. Sounds good?
It is no doubt that the longer you get people to keep going through your email, the more chance you have in converting them. So, how QR codes make your emails more personalized and engaging? Find out in the article below. Add QR codes in your emails to offer
- Discounted deals or offers
- Free or discounted entry tickets to your events
- Lucky draw offers
- A free 7-day trial of your service
- Weekend deals
When you add an attractive QR code in your email, the user intent is automatically driven to it's appealing graphic yet the call-to-actions. Thus, you are most likely to increase your conversion rate by using QR codes in your emails
What is the Best Place to Use QR Codes in Your Email?
Well, it is recommended to use QR codes at the bottom of email either in the digital signature or header of the email. Adding it on top will just make your email fussy and in a bad shape. Thus, after explaining your intent, you’re better off presenting some attractive deals to your customers using a QR code with logo.
If you decide to use it in the main body, make sure that it is distinctive with the correct use of colors and isn’t making your email a mess. Sounds good?
Pro Tips to Improve Your QR Codes Email Marketing Campaigns
When you add a QR code in your email, make sure it is working perfectly and the user isn’t finding any errors locating your landing pages. In this regard, the following are some pro tips to use QR codes in your emails:
- Make sure the QR codes are scannable. Scan multiple times to check its quality.
- The QR code must redirect users to the correct landing page or form.
- Make sure it has relevant content per the call-to-action used. Redirecting users to different content will just backfire – the user won’t return.
- Your QR codes must be compatible with all major operating systems.
It has never been easier to employ QR codes in email marketing to improve email lists than using QR codes. Make sure to follow the aforementioned steps to reach your email marketing to its full potential. In case of further questions, feel free to leave a comment below.