The Quick Response, or QR, codes are the picking up the pace in the world gradually. People are gradually accepting them and understanding their usage can bring in. These codes are readable and can be scanned by mobile or machine. These codes are used for storing key information, for instance, different URLs. A simple smartphone can be used to scan these codes anywhere anytime. QR codes can rightly be considered a new development in the world of interactive packaging, especially with Augmented Reality (AR) technology. Today, QR codes are incorporated everywhere including tickets, passes, lottery tickets, table tents, flyers etc.
Follow this post to understand how these codes shall be used in product packaging:
There are three major types of packaging:
- Primary packaging
- Secondary packaging
- Tertiary packaging
In all these packaging, placement of QR codes can be efficiently done. Despite the ease of placing the QR codes on the product’s packaging, the world is still not embracing these codes fully because of the following reasons:
- limitations of 20 alphanumeric characters that can encrypt information
- Incorrectly linking the code to a non-mobile optimized site and broken-down landing page
- There is no standard format to the code
- These codes functionality often goes unnoticed or causes confusion.
However, despite these concerns, there are several reasons why you shall opt for the QR codes on the packaging some of them are as follows.
Extensive and free coverage
If you choose to advertise your product on some commercial, you will have to bear hefty costs. However, using QR codes can get you further pitches and that too will be totally free.
If you want to fully elaborate how your product works, you can simply attach a video to your QR code. Doing this will not only save the consumers from claiming opened yet used goods the next day but also show your dedication towards your customers.
Attractions and gifts
You can use QR codes to offer gifts and free coupons. For example, it’s easy for you to gift free music downloads through the QR code inside the wrapping of a CD, music players/systems, DVD or iPod.
Tracking your business growth
Track which stores, markets, or dealers are selling more of your products and goods through QR code scans, returning info from the consumer. These statistics will help you develop a clever and effective marketing strategy that could help you market potential stores with higher consumers. By making use of dynamic qr codes it's easy to follow up your business growth.
Details of the products
QR codes on your product’s packaging will help your customers track the origin of all the ingredients and components of your final products. The current competition, as well as the awareness of the customers, require the companies to win their utmost trust. For instance, people want to know if their packaged food is organic or not. Moreover, by using a QR code in packaging, you can send your consumers the detailed recipes for the food products. This will increase the market value of your product.
Different studies and researches show that the customers are keen to embrace the QR code technology. This is so because as they appreciate the interaction with conventional as well as the emerging technologies. Unquestionably, QR codes are an intelligent means to market the products. Therefore, the future packing strategies will make every effort to be ground-breaking and will go beyond the simple concept of visual appeal to packaging.
It's important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data!