Recently, QR codes have assumed an obvious position in the world of marketing. People are embracing these codes quickly and using them to enhance their performance in several ways. Giveaways, coupons, gifts, free visits, special offers, and discounts have always been used by companies to attract more and more customers in a short span of time. If QR codes are placed strategically on these giveaways, the benefits will amplify for your company.
How QR codes shall be used on the Giveaways?
If you intend to use the QR codes on the giveaways, there are two obvious ways to do it. The first is the placement of QR Codes on the material you are aiming gift or giveaway. For instance, if you have a promotional event, and you are planning to place the QR codes on all that promotional goodies, you can give them away directly. However, there are other ways as well, for instance, by using a coupon QR code you can increase your promotional reach. Flyers and brochures or table tents are ideal to distribute your giveaways.
Benefits of using QR codes on your giveaway
- An attraction for all age groups
These giveaways are not going to be singularly attractive for a certain age group of people, but these gifts will fetch attention from all the rounds of community.
- Long-term relations with the customers
If you ensure that your giveaway is of good quality and is a practical gift, people will generally have a good impression of your company and will ultimately share a long-term relationship with you.
- Link your customers to the social media profile
The QR codes on your giveaways will provide linkage to your customers and they can be able to access the social media profiles
- Convince them to subscribe
If you have placed a QR code on the giveaway, it will convince the potential customers to subscribe to your mailing list without the hassle of convincing them one-to-one.
- Make an offer of an additional giveaway
If you can manage, you shall add an offer or a small incentive that is guaranteed upon scanning the code on the giveaway. The idea of double gifts will draw more and more customers.
- Collaborate with other companies
The QR codes on your giveaways can give you an opportunity to collaborate with other companies as well. For instance, if scanning your code gives the customer a giveaway from another company, you can develop market shares and increase value of your brand.
- Invite to your events
The giveaways with QR codes can serve as an invite for your upcoming roadshow or any other marketing activity.
- Let your clients scan, play a small game and win a coupon
It's all about engagement these days, everybody that has a smartphone plays games. Engaging your users with games and sweepstakes in your store is a great way to connect users to your brand and convert them. You will see you revenue grow quickly!
Facebook pages seem to be a better redirect for sweepstake, games and giveaway campaigns. This will make your customer more interested in your brands. The response of people to the giveaways will guide you to make future promotional decisions. With strategically placed QR codes, behavior assessments of the customer which was previously considered a tedious job becomes considerably easy for your company.
Remind that it's important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data! Make your QR code on QRzebra: www.qrcode-zebra.com