Advertising and marketing strategies have taken exceptional forms and mediums over the last couple of years. For example, the “Flyers and brochures” are one of the most attractive and tangible means to address your customers. The general public like a tangible advertisement that they can hold with them and use at the time of need. Flyers and brochures serve as a decent reminder for the people to keep in their offices and homes. However most of the times these flyers and brochures end up in the trash once the people have scanned through them. Therefore in order to make these flyers and brochures more beneficial, QR codes can be inscribed on them. Let’s see the details of it.
How can QR Codes be used on flyers and brochures?
Following are some case studies and modern ideas to use QR codes on flyers and brochures for better customer engagement.
A connection with the customers
QR Codes can be efficiently used to create the perfect blend of conventional and online marketing techniques. For all the businesses these days, it is vital for you to provide mediums to your customers through which they can connect with you. And this is fairly easy if the QR Codes are properly used on the flyers and brochures.
If a new restaurant decides to use coupon QR codes, event QR codes and Social media QR codes, they can allow the customers to avail discounts, get the details of the new upcoming event etc. similarly these QR Codes can be used for gaining more and more followers on Facebook, Twitter, Instagram, and other platforms.
Business details for the ease of the customers
It is important to add all the details of your business on the flyers and brochures, for example, the website, phone numbers and email address to make sure your customers know how to connect with you. For example, if your business has nominated a certain individual to be contacted, you shall opt for vCard Plus. Similarly, you shall opt for QR Code for business to give more details about your business such as the details about opening hours the services offered, and your signature products
Customization of the flyer & codes
It is easy for you to customize the QR Codes according to the flyer. Once you have decided about the theme and scheme of the flyers and brochures, it becomes relatively easier to use the QR frames accordingly. These codes can be conveniently placed on the flyers and brochures to suit the needs of the customers and attract them simultaneously.
How shall QR Codes be printed?
As a business owner, you must strategize the advertising techniques according to your market niche. The design of your flyer will define the goals of your company. For instance, if you are using a glossy or fine paper, it will exuberate luxury as well as determine the financial strength of the company. However, the wise choice of your flyer will make the scanning for your QR Code easier.
The inclusion of QR codes on flyers and brochures and brochures will exhibit your up-to-date advertising techniques and will help you create a differential edge against the competitors. Similarly, these codes create a strong linkage between the customers and the company, the regular feedback will help you achieve new heights in the business. Today, QR codes are incorporated everywhere including tickets, banners, lottery tickets, table tents, flyers etc.
Important to add a call for action along with your QR code like scan me or scan now!
Also important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data! Make your QR code on QRzebra: www.qrcode-zebra.com