The advent of e-portals, internet, smartphones, and LED screens and people lost interest in the printed mediums such as newspapers and magazines. However, since a couple of years, magazines are fighting their way back. Many magazines have opted for the latest trend of QR Codes in order to reclaim their spot in the market. QR Codes allow readers to scan a Code with their smartphone and access things like content or an exclusive offer. Print media has recently embraced the QR codes. This has enabled them to span the gulf between printed and online advertising and promotions. Today, QR codes are incorporated everywhere including tickets, banners, lottery tickets, table tents, flyers etc.
Why are magazines using QR codes?
Following is the step-by-step guide about QR codes being used on magazines and other print media.
A cutting-edge form of marketing
Interestingly, QR codes have multiple benefits. It is a unique way of making an interactive dealing possible. Moreover, it provides the customers an inclusive and well-directed purchasing experience. The QR codes eliminate the need to include boring and lengthy product information. Moreover, the advertisers are in a better position to emphasize the virtual content only.
Print-media giants and QR codes
There are famous magazines such as cosmopolitan that are using QR codes, however, it is not only possible for the print media giant to opt for QR codes. There are forums and QR code generator with a logo such as QR Zebra, which not only generates QR codes for the global franchise, but also other magazines that are circulated on a small scale.
Discount and incentives
QR Codes on magazines is an intelligent way to persuade more and more people. They can conveniently visit your business and moreover, you can be attracted to avail a discount. By using these codes on the magazines, you can offer an attractive incentive that can be availed by scanning the code. Discount, free meals, gifts, and coupons are a tried and tested method of increasing your customers.
Detailed information about the company
QR codes are great for sharing additional information to avoid unnecessary cluttering about a certain. Do you want an article or column stand out from the whole magazine? Well, adding a QR code with a short 30-second video embedded right next to an article can do the job. In addition, it will help you keep the consumers engaged with your magazine.
Track your advertising success
QR codes allow you to set up a system that will enable you to track the success or failure of your advertising strategies. The feedback you acquire this way can be unbelievably beneficial especially while adjusting to your advertising strategy to the altering and competitive marketplace.
In today’s world and culture with an immense information load, we need to find ways to simplify that experience for the customers and readers as much as possible. QR codes are one efficient way for your customers to save time and lessen the friction in their experience.
It's important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data! Make your QR code on QRzebra: www.qrcode-zebra.com