Recently QR codes have grasped the limelight in the marketing scene of the world. People are realizing to the versatility of these codes and slowly but surely embracing them too. We are getting to see major market giants such a Coca-Cola and Nestle placing dynamic QR codes on their respective products. Therefore, it is clearly an understood fact that these codes are not only ensuring an interactive relationship with the customer but as a matter of fact offer a wide range of benefits. The marketers are extensively employing the QR codes for capturing a wider market. Some of the unique placement of QR codes are as follows.
QR Codes and display windows
Following is the step-by-step guide to using QR codes on the display windows.
Transformation of the window shopping experience
Several people totally love the idea of window shopping. Strolling around in the malls or market people tend to explore more and more shopping options. This custom of the shoppers can be transformed for the utmost benefit of the company. There are several heavy names such as Kate Spade and Ted baker using QR codes in the window display. By using these codes in the windows, the company or brand actually give their valuable customers instant access to a good amount of information about their products and offerings, which can range from reviews and styling advice. By a simple scan, the customers can buy on the off days too. This trend is very quickly enticing the conventional retailers and brands as well.
Exhibiting the special offers
QR codes turn out to be a unique as well as interactive tool. They help you promote all the special offers and discounts your brand may be coming up with. Moreover, it is possible for you to crack the surprise of your upcoming products. In short, these QR codes can serve as a clear call to action. This can be done through the displayed frames. These codes ultimately lead your buyers to detailed product information, free samples, special offer, discounts as well as a competition ahead.
Advice and guide your customers
To give your customers advice on how to dress up and style, how to use your product more efficiently, what are your best products, and instant fashion hacks you can place a simple QR code on your display.
Redirecting to your social media
A QR code on the display will automatically redirect your customers to your social media profiles where they can have a detailed look on the reviews given by others. This can be done by a simple scan.
A thorough experience for the potential buyers
When your potential and prospective buyers want to see the details of the products before buying it, it would be ideal for you to give them a chance to thoroughly experience the product before they make a final decision. Be it clothing, kitchenware or food products QR codes are a wise use to fetch the customer’s attention. This a subtle way of advertising the product. By scanning the customers can see videos, details, and info about the products.
You need to make sure that on the displays, QR codes are clearly visible from a distance to guarantee that the QR Codes will accomplish their actual purpose. They shall be featuring bold and readable fonts. It would be ideal if this font stands out from their surroundings. QR codes have been benefiting many businesses and brands by an increased sale and better customer engagement.
Very important to add a 'call for action' for people to scan! It will straight improve your scanning rates!
It's important to make use of dynamic QR code as they can help you in updating all your information behind your QR code like URL instantly and Dynamic QR codes allow you to track valuable consumer data! Make your QR code on QRzebra: www.qrcode-zebra.com