QR Codes are getting used worldwide, still many brands don't understand how to get the most out of them and more important how to make that people 'scan' them. In this article we will talk about a few aspects that make your QR code marketing much more effective and fun!
A common mistake we see is that people make there QR codes to small or push them in corner of their promotional material. When the QR code is probably the most important element as you want people to scan them. The reason is that QR codes don't always look good, they look even worse than a bar code. We at QRzebra have made a technology that allow you to customize and design your QR code following your brand identity.
Let's have a closer look at the image and learn!
The things that jump out in the image are:
1, Your logo doesn't need to be always in the the middle, it might be to small to see, you could as well put it on top or integrate the QR code in your design work. You can cover a part of the QR code, but test good if people still can scan it. Test a few times!
2, Add a "Call for Action" with your QR codes you will get 80% more scans, people are indifferent when they look to a QR code. Adding a word as SCAN! Watch Video! ... will make them understand what to do. To many brands still forget to do this!
3, Make a colorful designed QR code, brand it make it FUN, to many QR Codes feel absolutely soulless, think of it yourself why would you scan? Important here is not to use light colors, light colors as yellow tend to scan less good. also we recommend to always use a white background or a light background.
4, Put your QR code central on your flyers, packaging so it straight jumps in the eye of your target customers, it will be more successful.
5, Create a 'dynamic' QR code, you can edit your URL behind your QR code at any time, even when printed, saves you time and money on printing. Plus you can track data of your dynamic QR codes, makes you better understand when and where to people scan. Doing marketing without understanding data is hard to measure your success rate.
6, Have an engaging mobile friendly landing page where people quick can understand your offer or what to do. Most brands fail into delivering this what gives a bad user experience and make users click away. Test it good!
When using your QR codes for marketing put these simple steps in mind, we have done several test to see what works best for our clients. QR Codes are an unmissable tool on your promotional material as they give a digital dimension to anything. Make your on custom QR code design for free on QRzebra!