Since QR codes have been utilized in all sorts of places. I’m not much surprised that they are also becoming an important component in social media platforms like Snapchat, Facebook, Whatsapp, and Twitter etc. from the last few years, people and brand marketers have been talking about QR marketing and QR codes that create a bridge between online and offline through your mobile devices. They have been around for a couple of years and now social media platforms such as Facebook, Twitter, Snapchat, and Twitter have also built-in QR scanners in their apps. This shows that QR code marketing is gaining a tremendous momentum at a very high pace.
QR Code Marketing
Still, to get the most out of your QR codes campaigns on Twitter, Facebook and other social media outlets, make sure to consider the following things from the beginning.
- Examine your audience and determine if your marketing strategy will work as that of your audience. Make sure that this marketing strategy appears as a positive user-experience for them.
- You can also incorporate instructions to educate users where they can scan the code in a particular social media app.
- Make sure to have a positive impact on your brand on audience no matter if it’s Facebook or any social media outlet. Increase your brand awareness by focusing on the number of reviews, likes, comments, tweets, and snaps etc.
- Why should your audience scan your codes? Are they getting something in return? Even I wouldn’t put effort t scan a code for nothing. Make sure to add value to codes using discounts, coupons, free gifts, product demonstrations, and virtual tours.
- QR codes have become a mainstream tool to market your products, you get 80% more scan when you add a call for action like "scan" ,"see video".... under your QR code.
Social Media Platforms Incorporating QR Codes
In China QR codes are big as Chinese social media as WeChat are using QR codes as a standard part of thei eco-system and this is finding it’s way to social media in the West. QR codes have been gaining platform popularity over social platforms with a higher pace than any other place. Social platforms like Facebook Messenger, Snapchat, Whatsapp were the first one to use these exceptional codes in their apps. However, Twitter also joined the team later. These social media platforms now allow people and brands to connect with each other using their own QR codes.
People and brands can set certain events and let their audience scan it using the same social media app. Let’s discuss how these social media platforms incorporate the use of QR codes in them.
Twitter Allow its users to connect with one another using QR codes. All you got to do is open your Twitter app on iOs or Android OS, go to your profile, and click on the gear button and select QR code from the menu. You can share this link/QR code with your friends, family members, or colleagues. Furthermore, you will notice a button for Twitter “QR scanner” that is used to scan a QR code of someone you want to follow. In this way, brands can approach their audiences without having them to type or search for the name.
One more thing that made Twitter QR codes above all is that it can be scanned from any QR code scanner which is not the case with other social media platforms. Plus, you can also customize the QR code of your profile, just follow these steps
- Copy your profile link
- Find a free visual QR code generator such as QRZebra.com
- Put the link address in the field provided by the generator and create your customized QR code.
- You can choose from a number of options to select an efficient design for you.
Facebook is always busy in updating its current and adding new features in messenger. When it comes to the QR code front, Facebook has allowed its users to use these codes to organize games, concerts, and other events. You can simply scan the code and get all necessary information. One of the main features that have excited me is the Facebook Messenger’s profile picture QR code, which is perhaps an amazing feature with a customized QR code. You can easily connect with people using this feature with just a single scan of one’s personal QR code.
Note that due the customized designs of snapchat and facebook QR codes, they can only be scanned from their dedicated social media applications.
Snapchat has gotten a tremendous head start since 2011 and become one of the most popular messaging app among teenagers. It also allows its users to share time-bound videos and images. The main reason behind the rise of snapchat is the privacy; teenagers can interact with friend they’ve just met without sharing any contact information. This feature was enabled using the snapchat’s QR codes.
You can simply view the snapchat QR code by swiping the screen down and simply add people you want by scanning the code. If you’re a regular Snapchat user, then you are definitely well-aware of the fact that these QR codes are customizable.
Following are the simple steps to create a customized QR code on Snapchat
- Open the Snapchat app and swipe down the screen
- After it shows your Snapchat QR code, click on it and a round camera icon will appear at the bottom of screen
- Click on the button to start capturing pictures or GIF
- And we’re done. Your GIF is ready. You can also discard it by clicking an icon on the top left corner and make a new one.
While allowing customers to connect with one another using QR codes, Whatsapp also allows its users to connect to the desktop version of Whatsapp by scanning a QR code. You can connect with desktop Whatsapp (web.whatsapp.com) after scanning a QR code from the mobile phone. In this way, people don’t need to hassle with the login credentials from the start.
The approach to utilizing QR codes connected with social media platforms must be technical and always end in the way of research. As these social media apps now have built-in QR code scanners, an efficient research and strategic approach is the foundation of any business, concert, or event’s success.
The more people get involved with your business through these QR codes, the more your sales, revenue, and customer engagement will increase. Why not make a customize QR code for yourself? QRZebra is one of the best free custom QR code generators and you can create a customized code in less than 2 minutes.