QR Codes, as black & white, are being used on the product labels for several years now and most of you are well-aware about their functionalities. But do you know about dynamic QR codes? Well, dynamic QR codes were specially designed as a new generation marketing tool to target customers while keeping things fun. Dynamic QR codes are used to redirect the consumers to a landing page or any URL with useful information.
While static QR codes allow you to save alphanumeric data and redirect the consumers to a URL, you cannot change or edit the data once it has been created. Thus, it becomes a hassle to generate QR codes each time you want to present new information to your targeted audience. This is where dynamic QR codes come in handy.
Benefits of Dynamic QR codes
Dynamic QR codes are trending globally due to their added features and benefits in making marketing techniques a success. Some benefits of using dynamic QR codes as your new marketing strategy are listed below:
1. Edit Landing Pages
Unlike static QR codes, you can change the URLs, information, or landing pages anytime using a dynamic QR code generator. This means, if you have QR codes on your company brochures, business cards, or any other legal documents, you won’t have to edit them each time you want to change the URL.
2. Track User Data
A dynamic QR code lets you track user data to determine the campaign results. For instance, an ideal yet best QR code generator will let you track
- Number of scans per day.
- Location of the scans.
- Date/time of the scan.
- The device type of the scanners i.e. Android, iOS, or any other operating system.
3. Attractive QR Codes That Converts
As dynamic QR codes are flexible and use short URLs, their modules and pattern are also less as compared to static QR codes. Thus, you can also use them at congested places i.e. business cards.
4. Turn On/Off QR Codes Anytime
Most of all, you can turn on or off the redirection of dynamic QR codes. This means, if you were running or distributing special offers during Christmas holidays, you can simply deactivate the campaign after the holidays.
Add a call to action!
It's very important to add a 'call to action' with your QR codes! Add the text like: Scan Now! Watch Video, Scan to See, Scan and Win, ... along your QR codes to get 130% better scan rates! Yes 130%! To many brands forget to do this!
How to make a Dynamic QR Code?
On QRZebra it's easy to make a dynamic QR code:
- Go to QRcode-Zebra.com
- Select “URL” from the menu
- Enter your URL
- Switch the button from static to dynamic
- Click “Generate QR Code”
- Hit the download button and done
- After you can go to the Track data button to see your data or edit your URL
Next to that you can create both dynamic and static QR codes for VCard, Wi-Fi, Social Media Profiles, Text, Email, Bitcoin, MP3, Video, and more.
In a nutshell, dynamic QR codes have become an important part of digital marketing. Whether you are running an online shopping store, a retail shop or any other business, dynamic QR codes can be an efficient way to connect the online and offline world. Don't forget to add your call to action along your QR code!